Divvy: A User Journey Map
Based on personal experience.
Breakfast: An In-Depth User Study
A look into what people associate the word "breakfast" with to set expectations and predictions.
Research into both scholarly, as well as popular breakfast studies.
An online survey was sent out, and a portion of the participants were later interviewed.
Interviews were coded for sorting and analysis.
Interview results were grouped thematically
Insights were extracted from noteworthy responses to both surveys and interviews.
Spaces for product innovation and design opportunities were identified based off research results, as well as existing competitors on the market.